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16-June-2016

Euro Fashion Inners announces the launch of its latest collection called Fiero and Elvis. Made from 100 per cent combed cotton and double breathable knit, the collection is projected as the ultimate weapon to woo the ladies with the tagline “Comfort you can’t live without. Looks she can’t resist.”

Euro Fashion Inners is a premium inner wear brand from the House of Rupa, which is known for its Bold Designs, Ultra Soft Fabric and Trendy Waist Bands. With the launch of the new collection, the brand aims to expand its product portfolio.

“Fiero and Elvis are high end briefs, which will supersede its predecessors in terms of design and functionality. The collection deploys sophisticated Swiss Technology and advanced Japanese Machinery to make it a masterpiece to be reckoned with” brand president, Rajnish Agarwal said.

“What’s unique about the collection is its outstanding fit and innovative pattern that matches the international standards without compromising on its quality or comfort. The designs are unique and style unmatched to help you keep much in vogue,” Agarwal said.

Euro Fashion Inners focuses on providing best comfort with a cutting-edge technology and affordable pricing. The brand has been catering to the demands of its consumer with innovative products featuring exceptional design and patterns. 

Rupa and Company Limited is one of the major knitwear brands in India engaged in the manufacturing, branding and marketing of innerwear and casual wear for men and women. The company which was established in 1968 has now become one of the leading players in Indian Knitwear industry and holds the ‘Limca Book of Records’ for being the largest inner wear & casual wear manufacturing company in India for 11 consecutive years.

Among the prominent awards won by the company are Worldwide Achievers Business Leadership Award (2013-14), Time Research Business Leadership Awards for Branch Excellence in Innerwear (2013), and Global awards for brand excellence by World Brand Congress during the year 2010. Recently, the company has been selected as the Best Corporate Brand 2016 by The Economic Times of India.

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