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Klix a brand of Mumbai based Vinita Synthetic, is planning to unveil several new categories as to see market demand among youngster. From knitted lowers to organic clothing and accessories, the brand has decided to increase its product range. Shortly company want to start their own shopping portal to enhance their brand presence in retail front as told by Mr. Ankur Gadia, Director.

Klix has been a basic denim brand but is slowly incorporating fashion denim in its range. As Gadia says, “They have been a basic denim brand all this while. This season, they are coming up with fashion denims in latest fabrics with unique styles, accessories, designs and cuts. They are also planning to introduce shorts, T-shirts, and shirts to complete the entire wardrobe for men,” as told by Mr. Gadia.

For Autumn/Winter, the brand is unveiling earthy colors like sand, neon blue, and khaki in denims. Pastel shades have been there for the last two seasons. The company follows the festive, summer and holiday seasons.

Having a strong presence through 70 shop-in-shops in the Middle East and 500 MBOs in India, the brand would tap into 800 MBOs in three years. The brand has a strong presence in the south. 


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