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10-January-2014

Fashion Icon, a fashion -designer manufacturing house, has launched  men’s exclusive ethnic wear range under the brand name “FEONN”. The company portfolio includes creative product line of traditional garments  like suit, sherwani, Indo western etc. These garments are made from imported fabrics as well as Banarasi silk, jute silk, pure silk, linen,  cotton, satin, brocade, jamewar, tanchui etc. The garments are decorated with value additions like embroidery, beads, jardosi, korashadi, resham work, cutwork, patch work etc.

Fashion Icon has been set up by Shantilal Rita, the promoter of SNS Fashion. Fashion Icon  highly specializes  in the making of ethnic wear with recent launch of  its up-market  brand “FEONN”.  The brand is always reckoned for its perfect cut, finish and its work-of-art in keeping with the worldwide era of ethnicity. The brand has successfully carved a niche for itself with its novel creations and is now spreading its wing all over.

Mr. Shantilal Rita, Promoter of Fashion Icon stated that ethnic wear has been getting more and more popular not only for men but also for ladies and kids. This is a traditional wear mainly utilized for marriage, party and during auspicious occasions. White and cream colored ethnic wear is popular in puja and religious ceremonies. The trend is gradually changing towards Suits and Indo- Western wear from Sherwani. The market growth of ethnic wear is 15 percent to 20 per cent per annum. NRIs have great liking for ethnic wear across the world.

Brand’s state-of-the-art manufacturing unit is located in Mumbai, with the dealers’ network strength of 300 across India. The products are available at up-market retail chain of showrooms across India. SNS Fashion, a sister concern, is a reputed manufacturer of men’s designer shirts and kurta. Branded ethnic wear accounts for just five per cent of the Rs. 30,000 crore market, indicating the scope of its further growth in the organized segment, Mr. Rita added.

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