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Company Info

Hard Currency Jeans was established by Mr. Paresh Chandan in Bangalore, India in 1995 as an exclusive denim wear brand for men. We started on a very small scale with limited manpower and capacity, but in a short span of time we have grown into a company that is equipped with modern machinery and a production capacity of half a million pieces per annum.

Hard Currency has become both an established modern classic for its sophisticated fits as well as a leading trendsetter with the latest fashion forward washes and custom-made designs, paying much attention to quality. We follow a strategy of manufacturing new designs round the year in limited quantity to maintain exclusivity and keep up with the rapid changes in trends. Thus, our clients are provided with a set of new styles and fresh designs, every fortnight.

Hard Currency continues to grow and evolve as a true denim lifestyle brand, expanding its product line to include casual trousers. Our brand is currently sold in more than 450 multi-brand outlets across Karnataka, Kerala, Andhra Pradesh, Gujarat, West Bengal, Chhattisgarh, Assam, Jharkhand, Orissa and Bihar. Hard Currency also has its presence in the Middle East.

Our product portfolio comprises of men’s bottom wear only. We are denim specialists and have three ranges of jeans, namely ‘Core’, ‘Fashion’ and ‘Premium’. In addition, we have launched a range of casual trousers in vibrant and unconventional colours to suit the tastes of its youthful customers.