Apparel Makers Find A Perfect Fit In Tech Startups

Apparel Makers Find A Perfect Fit In Tech Startups

There are many startups in the consumer retail space that help consumers buy the right apparel from them. But, beyond discovery and curation platforms in the fashion industry, startups like Stylumia and Threadsol are now helping brands, retailers and manufacturers to take better business decisions and manufacture apparel as per industry trends while reducing overhead costs .

“As a brand in the value-fashion segment, we cannot afford wastage at the manufacturing level of mismatch of inventory at a retail level,” Vasanth Kumar, MD of Max Fashion said.

Close to 70 to 80 per cent of the cost of production of a garment can be attributed to the cost of the fabric. Factories all over the world waste close to 15 per cent of the fabric they purchase. This is what drove NIFT graduate and three software graduates to devise a solution in 2013.

“Apart from the aim of saving fabric and reducing wastage, ThreadSol solutions minimise human intervention by automating the planning processes. ThreadSol solutions also reduce manual effort of data entry and data aggregation,” Mausmi Ambastha, cofounder at ThreadSol said.

Fashion decision-making platform Stylumia, launched by former Myntra COO Ganesh Subramanian, helps design teams across different brands decide on trends, colours and patterns, which will do well for the upcoming season.

“Every retailer or brand has an inspiration, and send out a team to a fashion destination to see what their inspiration brands are doing and pick up the samples they like. These are then customised for India. With our platform, we do this digitally along with consumer data on what is doing well, which is different for each brand based on what their priorities are,” Subramnian said.

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