Apparel Group has plans to expand the footprint of R&B Fashion, a large-format family fashion destination catering to children, women, and men by opening 200 new stores by end of 2025
Currently Apparel Group operates over 135 R&B stores in India and the GCC and is creating vibrant, customer-centric spaces where every visit is memorable.
The new stores will focus on providing a broad selection of apparel that appeal to diverse consumer bases.
Starting 2024 with a momentum, R&B Fashion has already inaugurated over a dozen new stores in the first quarter alone.
The brand’s presence is set to become even more pronounced with planned openings in prominent urban centers across Saudi Arabia, UAE, Bahrain, Qatar and India.
Furthermore, the upcoming store openings will predominantly be in key cities within the GCC like Riyadh, Jeddah, Dammam, Dubai, Sharjah, and Manama, along with Doha.
Additionally, a significant expansion is planned in major metropolitan areas of India, where the new stores will be a blend of high street and mall locations, ensuring a widespread presence.
“Our aggressive expansion strategy is meticulously crafted to transcend traditional retail boundaries, profoundly reshaping the fashion landscape,” Arun Pagarani, CEO of R&B Fashion said.
“Each new R&B store emerges as a gateway to global fashion trends, meticulously adapted to resonate with local preferences, ensuring a seamless blend of quality, style, and exceptional value,” he added.
“This expansion is a bold step towards establishing R&B Fashion as the premier fashion destination in every market we enter,” Pagarani stated.
R&B Fashion retails its own label of men’s, women’s, and children’s apparel and non-apparel products, including shoes, handbags, and accessories, all of which are designed in-house.
The brand is proud to announce that all R&B products are ethically sourced, and it is an active participant in the Better Cotton Initiative (BCI), working towards a safe and secure environment.
The fastest growing value & lifestyle fashion brand in the Middle East & India, R&B was launched in Oman-Muscat Grand Mall in October 2012.
Today, it has a strong presence with over 135 plus stores across eight countries and spanning across 2 million sq. feet of retail space.
