Kids wear brand, Toonz is considering to increase its store count from current 100 to 200, mostly in non-metros with its higher turnover target to Rs.100 crore by the year 2019, according to its managing director and CEO Sharad Venkta.

“Given our aggressive growth plan, we are aiming to increase our store count in the next three years. We want to be a ‘one-stop solution’ for a child’s needs… We are targeting Rs. 100 crore business by fiscal 2018-19,” Venkta said.

The retailer this year already added stores in Bhavnagar, Gwalior, Jaipur, and Borivili, while Davangiri, Bangalore, Nashik, Jabalpur, Hubli and Akola regions will also have such stores soon. It is also mulling to diversify its product portfolio with its two in-house brands.

“In our apparel sub-brand Superyoung, we will expand our product reach through various other channels apart from our own stores, while in Wow Mom we are looking at introducing whole range of baby care range and then create an independent strategy for these brands,” he said.

Toonz operates stores in Delhi-NCR, Karnataka, Jharkhand, Odisha, Tamil Nadu, Kerala, Uttar Pradesh, Telangana, Haryana, Punjab, Maharashtra, Madhya Pradesh, Rajasthan and Arunachal Pradesh.

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