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Raymond To Promote Its Brand In Middle East

Textile major Raymond will strengthen brand presence in the Middle East and South Asian countries as part of its overseas development programme. “Our products get acceptance in 55 countries. Now we are aiming to make the brand Raymond even stronger in the Middle East and South Asia,” Sudhanshu Pokhriyal, president (suiting) Raymond Limited said. The […]

Raymond To Promote Its Brand In Middle East
Quick Industry Summary
AI
OpportunityRaymond's strategic expansion into Middle East/South Asia signals new market access and competition.

Raymond Targets ME/SA: New Market Dynamics for Indian Textiles

  • WHAT: Raymond aims to strengthen its brand presence in the Middle East and South Asia, building on its acceptance in 55 countries.
  • WHO: Indian fabric mills and garment manufacturers targeting these regions will face increased competition and potential partnership opportunities.
  • IMPACT: Increased competition in ME/SA markets could pressure pricing for suiting fabrics and potentially shift sourcing preferences.
  • CONTEXT: This expansion reflects a broader trend among Indian textile majors seeking growth beyond traditional domestic and Western markets amidst global economic slowdowns.
  • ACTION: Professionals should monitor Raymond's market penetration and explore potential collaborations or competitive strategies in these growing regions.
Affects:ManufacturersExportersDistributorsRetailersWholesalersWeavers & Fabric MillsGarment ManufacturersSourcing ManagersImportersBrand OwnersInvestors
RaymondMarket ExpansionMiddle East TextilesSouth Asia ApparelSuiting FabricGlobal Trade
Powered by Google Gemini — AI-generated, verify key facts before decisions.

Textile major Raymond will strengthen brand presence in the Middle East and South Asian countries as part of its overseas development programme.

“Our products get acceptance in 55 countries. Now we are aiming to make the brand Raymond even stronger in the Middle East and South Asia,” Sudhanshu Pokhriyal, president (suiting) Raymond Limited said. The company, he said, recently opened an office in Dubai, which would look after the middle eastern markets.

The company is also supplying fabrics to leading garments manufacturers in the US, Europe and Japan, Pokhriyal said.

About textiles division, he said, it was contributing about 35 per cent to the overall revenues. Pokhriyal said the division’s revenue in last fiscal was Rs 2,300 crore, which was expected to grow at 10 per cent year-on-year.

Regarding the suiting business, he said it was growing in single digit, which was mainly due to the sluggish economic growth.

The eastern region is the biggest for Raymond in terms of sales, the official said adding, largest portion of sales comes from the retail and multi-branded outlets.