Fashion brand Zara has opened a 24,500 sq. feet store in Pune at the Phoenix Mall of the Millennium and which is the second Pune store.

The store is equipped with the most efficient technological tools so that customers can live the fashion experience in a spacious, innovative and sustainable environment.

“The store space integrates the women’s, men’s and kids’ collections across ground and first floor. With the opening of this store, the Zara store count in India has reached 23,” a press release informed.

Some of the services offered in the store are integrated with the brand’s app include a fitting room reservation service and a special area for collection of online orders.

Zara also offers the ability to search online for items in the store, order and collect it within 2 hours and to check available stock. The store also boasts of three self-checkout areas.

As part of Zara’s commitment to have more sustainable stores, this store has been designed, built and managed  to reduce the use of energy and water when compared to a conventional retail store.

To ensure that the store meets these criteria, it is connected to a centralized system which allows programming lighting, heating and air conditioning, among other things.

Additionally, the wood used in the store, paper products like bags and labels, have all received PEFC or FSC seals.

Zara is part of the Inditex Group, a global fashion company, together with Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Zara Home.

Inditex operates an integrated platform of physical and online stores in over 200 markets and is committed to achieving climate neutrality by 2040.