Yepme recently ventured into the omni-channel retail with the adoption of franchise owned franchise operated (FOFO) model to ensure horizontal reach of the brand across India.

Through the FOFO model, the fashion brand plans to expand in all major towns and reach customers across the country. Yepme looks to tap young entrepreneurs across towns and cities where it already has an existing distribution network.

“We have received an overwhelming response from tier II cities and are looking forward to open franchise stores in more than 1000 towns of India”, Vivek Gaur, co-founder, Yepme said.

Currently it has four stores in Gurgaon, and plans to expand in Noida, Meerut, Bangalore, Ludhiana and Latur soon.