The Australian-based international wool textile organization The Woolmark Company has added a new shopping tool, exclusively featuring Merino wool made clothing, to its consumer-facing website, Merino.com.
Named as Merino Shop, the e-commerce portal aims to make Merino wool crafted products, designed by various brands from across the globe, more easily accessible and discoverable for consumers worldwide.
Powered by the social shopping website ShopStyle, the newly introduced platform not only allows the consumers to browse the world’s finest wool clothing and accessories but also link the farm to fashion journey of the wool fibres used in the products.
Designed and developed by the global digital marketing agency Lowe Profero, the online shop also enables the Australian woolgrowers to explore the diverse range of products created from the fibre they cultivate.
The digital marketplace currently features an array of pullovers, tailored shorts, pants, jackets, beanies, skirts, capes, cardigans, sheath dresses and bombers from international labels like Rag & bone, Burberry, Giorgio Armani, DSQUARED2 and Emilio Pucci.
