ITC’s premium fashion brand, Wills Lifestyle has been awarded the winner of ‘Consumer Superbrand of 2015’, the company in a press release said.

Superbrands India is an autonomous body honouring the most successful Indian consumer brands, based on detailed analysis of brands. The group has selected a few brands and felicitated by judging them as Superbrands in their respective categories in which Wills Lifestyle has secured the top position against other brands vying for the prestigious title.

“We are thrilled to be named the Consumer Superbrand of the year. The greatest accolade is that the hard work of our teams has been recognised to receive this coveted award. We at Wills Lifestyle have led fashion trends for the last 15 years. Characterised by innovative offerings and an impressive product portfolio, we have always aimed at introducing fresh concepts in the country. We are happy that the public has time and again reaffirmed their confidence in us,” Atul Chand, brand’s divisional chief executive said.

Wills Lifestyle recognised as a premium, high fashion brand, has been focusing on the fashion needs of Indian consumer.