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Westside Celebrates Womanhood With The Launch Of Lingerie Brand Wunderlove

Westside, one of India’s largest and fastest growing chain of retail stores, announced recently the launch of private label lingerie brand Wunderlove. Targeted at the confident modern day woman, the innerwear brand looks at further enhancing the personal fashion quotient. The new brand is aimed at making lingerie shopping more fun at affordable rates. Wunderlove […]

Westside Celebrates Womanhood With The Launch Of Lingerie Brand Wunderlove
Quick Industry Summary
AI
Market ShiftWestside's private label lingerie launch signals growing domestic market opportunity and brand competition.

Westside's Private Label Lingerie: Domestic Market Shift, New Sourcing Opportunities

  • WHAT: Westside launched 'Wunderlove,' a new private label lingerie brand, targeting affordable, fashionable innerwear for modern women.
  • WHO: Garment manufacturers and raw material suppliers specializing in innerwear will see new domestic sourcing opportunities from large retailers.
  • IMPACT: This move will likely increase domestic demand for specialized lingerie components and production capacity, potentially impacting supplier pricing.
  • CONTEXT: The launch reflects a broader trend of Indian retailers expanding private labels to capture value-conscious consumers and enhance margins.
  • ACTION: Manufacturers should assess their capabilities for lingerie production and proactively engage with large retailers like Westside for private label contracts.
Affects:Garment ManufacturersRetailersSourcing ManagersBrand OwnersInvestorsRaw Material SuppliersDyers & Processors
Private LabelLingerie MarketDomestic RetailWestsideInnerwear SourcingApparel Manufacturing
Powered by Google Gemini — AI-generated, verify key facts before decisions.

Westside, one of India’s largest and fastest growing chain of retail stores, announced recently the launch of private label lingerie brand Wunderlove. Targeted at the confident modern day woman, the innerwear brand looks at further enhancing the personal fashion quotient.

The new brand is aimed at making lingerie shopping more fun at affordable rates. Wunderlove collection includes Daily Essentials, Multi Packs, Everyday Pretty & Fancy pants.

  • The Daily Essentials Range comprises T-shirt Bras, Non Wired Soft Bras, Strapless Bras, Wired Non-Padded Bras & Non Wired Padded Bras.
  • Multipacks range comprises underwear in the following styles – hi leg, bikini & full brief.
  • Everyday Pretty has sets of products that can also be bought as individual pieces based on customer’s choice. Experiment with different styles in fun prints through their fancy pants range.

Wunderlove offers a tantalizing array of new and best-selling styles reinterpreted into a playful palette of colors helping customers experiment with their choice of underclothes.

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