Ethnic women’s wear brand ‘W’ will add 1,000 exclusive stores across the country in the next five years in addition to its present 250 EBOs and more than 1000 points of sale. It also has stores in Sri Lanka, Mauritius, Nepal. The brand plans to include more digital interfaces toward customer experience and convenience.

Launched in 2002, the brand offers kurtas, kurtis, salwar kameez, tunics, work wear, festive wear, skirts, trousers, and more. W kurtas and kurtis reflect the spirit of the modern Indian woman.

Kurtis have scarf prints, outlined floral prints, elaborate oriental prints and quirky abstract prints. W’s long kurtas in color block designs and Mediterranean prints can be teamed with palazzo pants or long skirts. W brings the latest of international fashion trends and juxtaposes them with effortless silhouettes and comfortable fabrics to offer maximum comfort.

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