India’s leading online fashion marketplace Voonik had acquired styling and personalisation app ‘Dekkoh’, founded by Aditya Chalsani and Varun Mathew, connects over 200 stylists to consumers seeking fashion advice. It was designed as a fashion discovery platform that allows users to chat with a stylist and buy clothing and accessories that suit them.
“Voonik is built around personalised fashion, to provide every customer a solution and opportunity to be fashionable every day. Personalisation is what has set us miles ahead of competition,” Sujayath Ali, CEO of Voonik said.
“Dekkoh platform is doing the same through an engaged community of stylists and a highly data driven profiling and chatbots. We will use their expertise in further strengthening our personalisation engine,” Ali added.
Over the last few months, in a bid to expand rapidly and with a vision of offering its customers the best online fashion experience, Voonik has acquired other portals like Zohraa, Picksilk, Styl, TrialKart and Getsy.
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