Kolkata-based designer Vedika Merh has launched her official online retail store. The label ‘Vedika M’ is a pret line where colour and print define their design identity.

The brand prides itself in creating exclusive designs, with a fantastic blend of abstract block prints and hand brush strokes in eco-friendly colours. The use of varied brush strokes and geometric prints in block colours make the garments unique.

“I am happy to announce the launch of my online shop. It will allow me to expand my reach and deliver products across India. The main focus of our brand is our prints, since they are handcrafted in-house. Our textiles are individually created by different hand painting techniques,” Merh said.

“We believe in a one-design-per-style philosophy keeping each maxi dress, jumpsuit, jackets and stylish tops limited and unique,” she added.

Vedika M’s collection consists of long dresses, short dresses, statement jackets, flowy skirts and flattering dresses.

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