Intune, the value fashion format of Shoppers Stop has opened three stores in South India on a single day of which two are located in Karnataka and the third in Telangana.

“We started our Intune journey nine months back by launching two stores on the same day – at the time, it felt like a feat we would never manage,” Devang Parikh, Business Head of Intune said in a LinkedIn post.

“But we did. And now, nine months and multiple stores later, we launch three stores on the same day,” Parikh added.

Intune’s two stores are located in Bengaluru at GT Mall and Elements Mall and the third is at Sarath Capital City in Hyderabad.

“We are getting bigger by the day, which gives me more confidence that those of you who haven’t experienced us so far, will soon do so,” he stated.

The Intune apparel and accessories range starts from Rs 199 and caters to families and young shoppers looking for trendy designs at affordable prices.

Intune was debuted by Shoppers Stop in 2023 to meet the demand for affordable and branded clothing in both, online and offline formats. The format now has 16 stores pan-India.

Two Intune stores were first started in Hyderabad and a store in Mumbai on a trial basis and the retailer has plans to reach a count of 24 stores by March 2024.

Intune competes with Landmark Group’s Max Fashion and Tata Group’s retail chain Zudio, both of which are value fashion formats.

Indian Apparel.