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V2 Retail Targets 50% Rise In Sales In FY17

Fashion and apparel retailer V2 Retail which is in an expansion mode, is targeting an ambitious 50 per cent increase in its turnover to Rs 450 crore in the next one year. The company is aiming to nearly double its sales network to 40 stores from the current 21 as part of its expansion strategy. […]

V2 Retail Targets 50% Rise In Sales In FY17
Quick Industry Summary
AI
Opportunity | Market ShiftRetailer expansion signals increased demand for apparel, especially in Tier-II/III markets.

V2 Retail's aggressive expansion opens new sourcing opportunities in emerging markets.

  • WHAT: V2 Retail targets a 50% turnover increase to Rs 450 crore and will double its store count to 40 within one year.
  • WHO: Garment manufacturers, raw material suppliers, and logistics providers targeting value-conscious segments in Tier-II/III cities are most affected by increased demand.
  • IMPACT: This expansion will likely increase demand for affordable men's, women's, and kids' apparel, impacting production volumes and potentially sourcing strategies.
  • CONTEXT: This aligns with the broader trend of organized retail penetrating India's underserved Tier-II and Tier-III markets for growth.
  • ACTION: Manufacturers should explore partnerships with V2 Retail, focusing on cost-effective production and logistics for regional distribution.
Affects:ManufacturersGarment ManufacturersSourcing ManagersRaw Material SuppliersDyers & ProcessorsDistributorsRetailersInvestors
Retail expansionTier-2/3 marketsApparel sourcingValue fashionDomestic demandGarment manufacturing
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Fashion and apparel retailer V2 Retail which is in an expansion mode, is targeting an ambitious 50 per cent increase in its turnover to Rs 450 crore in the next one year.

The company is aiming to nearly double its sales network to 40 stores from the current 21 as part of its expansion strategy.

V2 Retail chairman and managing director R C Agarwal said the company would invest between Rs 35 and Rs 40 crore to add 20 new stores in tier-II and tier-III towns across Bihar, Jharkhand, Uttar Pradesh and Uttarakhand.

The company would continue to focus on east and north-eastern states besides Uttar Pradesh and Uttarakhand. It is also expanding its in-house brands and labels to cater the market, Agarwal said.

Currently, 50 per cent of V2 Retail’s revenue comes from men’s apparel and 25 per cent each from ladies and kids wears.