American fashion brand Tommy Hilfiger marked its 30th anniversary on May 26 with an exclusive fashion show in Beijing. PVH Corp which owns the brand said exclusive recreation of the runway show, including looks from the men’s and women’s collections, marked the first time the brand had transported the entire event experience to an international setting.
“I am thrilled to be in China for this next stop on our 30th anniversary tour, following our events in New York and Paris earlier this year,” Tommy Hilfiger said.
“Recreating the show in an international setting for the first time has been a terrific way to celebrate the opening of our largest store in China and the 30th anniversary of our global brand.”
Top Chinese supermodel and friend of the designer, Shu Pei Qui, who recently joined Hilfiger’s table at the Metropolitan Museum of Art’s 2015 Costume Institute Gala, opened and closed the Tommy Hilfiger show.
