In an interaction with about 50 exporters allied with the Tirupur Exporters Association (TEA), Bob Berg, director (international business), sourcing at Magic Fair from USA event gave them the low-down on how to develop contacts with buyers and brands in the world market through the fair to be held in Las Vegas from August 14.
Berg, who visited Tirupur on April 15 interacted with exporters on “How to do business with USA”, TEA president A. Sakthivel said.
Berg said India contributes 4 per cent of US apparel imports. The given import scenario in US apparently reveals that there is a good potential for increasing imports from India thereby giving more avenues for Indian knitwear and apparels to US markets.
Sourcing at Magic Fair is North America’s largest, most comprehensive sourcing event, reflecting the fashion supply chain, Berg said. It offers unmatched access to over 35 countries representing the world’s most important markets and the Sourcing Zone is a convenient space for retail buyers, global importers, licensees and brands to meet and conduct business with offshore manufacturers like India and contract suppliers from manufacturing countries.
Berg said that products made in India have huge potential in the world market and many are inclined to source their requirements from India, keeping in mind advantageous factors like political relationship, cultural relationship, quality manufacturing, communication angle and above all dependability and responsibility.
Sakthivel said he urged Berg to focus on sourcing from India by highlighting the facts to all the leading buyers and brands at Sourcing Magic in the fair’s upcoming edition.
