AskMeBazaar, one of India’s premier e-commerce platforms, has announced collaboration with Zardozi Retailers, a women’s clothing and ethnic fashion brand to help Zardozi tap the potential of reaching out to more than 50 million users of the online website, according to media reports.

Zardozi will be an addition to the existing wide range of apparel available on the portal. Through Zardozi, AskMeBazaar customers, especially women, will now be able to shop for high quality Indian ethnic wear.

Zardozi specialises in ethnic Indian wear like kurtas, salwar kameez, and trousers available in fabrics like cottons, chiffons, linen, silk, and georgettes.