To  increase its footprints across the country, ‘Kidology’ has tied up with e-commerce major Snapdeal to become the first kidswear brand in portal’s ‘The Designer Studio’, which already features creations by Ritu Kumar, Rajesh Pratap Singh and Manish Arora.

Designer wear for children is becoming a big hit with people who are willing to splurge on their kids, according to a co-founder of Kidology, Ankur Mittal.

“The purchasing power for kids’ apparel has increased and parents want to indulge more in the designer/premium wear not only for themselves but for their children too. Our association with Snapdeal will enable the connoisseurs to have access to premium kidswear products conveniently,” Mittal said in a statement.

Snapdeal category manager Priyanjali Dang said the online retailer was expanding its bouquet of brands in the children’s apparel segment by introducing ‘The Designer Studio’ section in kids segment with Kidology.