Sweet Dreams, one of India’s leading sleepwear brands, has recently celebrated a significant achievement with the launch of its 50th exclusive store at Infiniti Mall, Malad. This milestone marks an important step in the brand’s remarkable growth and its growing dominance in the direct-to-consumer (D2C) retail sector.
With a rich history spanning over 20 years in the B2B space, Sweet Dreams has cultivated a strong presence across more than 2,500 retail locations, distributing over 2 million sleepwear sets each year. The brand’s success can be attributed to its strategic use of data-driven insights, which offer a deep understanding of regional preferences in terms of sleepwear styles, fits, prints, and colors. This valuable information has allowed Sweet Dreams to create collections that truly connect with the diverse tastes and needs of customers throughout India.
As the premier sleepwear brand in India’s top malls, Sweet Dreams has played a significant role in enhancing the shopping experience at these high-end retail destinations. Its stores not only draw in more visitors but also contribute to the overall success of the malls. The brand’s outlets at airports have also demonstrated strong performance, signaling a growing demand for stylish, yet functional, sleepwear in all kinds of shopping environments.
Parth Ruparelia, Head of D2C at Sweet Dreams, shared, “We believe that sleepwear can be just as stylish and functional as any sportswear or casual outfit. This philosophy is embedded in every product we create. Our stores and online platforms offer top-tier sleepwear that competes with both national and international brands. The opening of our 50th store is an exciting milestone that propels us closer to our goal of expanding Sweet Dreams to hundreds of locations across the country.”
Beyond its sleepwear offerings, Sweet Dreams has ventured into the athleisure and activewear market with its new “SDMOVE” collection. This range includes tracksuits, sweatshirts, workleisure pants, and other activewear, allowing the brand to extend its focus on comfort-led fashion. Sweet Dreams continues to innovate and redefine how customers approach both sleepwear and everyday clothing, offering an ideal blend of style, comfort, and functionality in every piece.
