BSE listed company Suditi Industries Ltd. has bagged the official apparel licensing right of legendary football clubs Real Madrid, FC Barcelona and Manchester City, representing it in India.

This partnership has taken place under the direction of Viacom18 for FC Barcelona and Bradford License India for Manchester City FC. With this deal, Suditi Industries Ltd. acquired the rights to manufacture and market the fashion apparel that will surely be favoured by the football fans as well as casual-wear lovers across the country and encourage them to celebrate their passion for the game.

As a part of this deal, Suditi Industries Ltd will design and manufacture licensed clothing line that will include categories like t-shirt, sweatshirts, polo’s, jackets, track pants, boxers for men.

For FC Barcelona, an exclusive line with digitalised signatures of Barca players like Lionel Messi, Neymar, Andres Iniesta and Luis Suarez will be presented and a special FCB kids line.

Pawan Agarwal, chairman and managing director, Suditi Industries Ltd said, “It’s pleasing to have acquired the apparel licensing rights for world renowned clubs like Real Madrid C.F., FC Barcelona and Manchester City FC.

These football merchandises and apparels will be available at the major departmental stores, large format stores, MBO’s, Riot stores along with leading e-commerce portals.