Textile major Mafatlal Industries to make a strong foray into apparel business by introducing ready-to-wear fashion items at affordable pricing and for this they have identified three-four anchor categories. MD and CEO, Aniruddha Deshmukh said that their main strength is fabrics and they are one of the large manufacturers of denim in the country as well as and supplier to domestic and international brands.

Mafatlal Industries was a popular and leading brand of yesteryear and now the company wants to restore the same old glory, Deshmukh said. The other large business they have is textiles, where they do basically shirting fabrics, whites and prints … they are also doing school uniforms and the size of this business is about Rs 300 crore.
On the company’s foray into ready-made segment, Deshmukh said that as a fabric company, at some point of time it will needs to make an entry into the ready-made segment. It is sort of a relaunch for them because the brand has been around for some time, but somehow never got the traction or momentum.

The company has a good retail presence mainly in western region. But they are now going to expand into regions including north, where they see a good scope.

Another category which the company is looking at is T-shirts. All these things will be the focal points of their collection. They are starting off from the north region and then they will spread across. It`s range will be Rs 899 to Rs 1499 for shirts, T-shirts will be priced at Rs 899- Rs 999 and denims for Rs 1499 to Rs 1699.

– Apparel and Textile News, Apparel Talk, Indian Apparel