Mumbai-based online platform, Flyrobe is expanding to offline stores with the inauguration of an outlet in Delhi recently. It plans to open up eight more stores by December across Bangalore, Delhi and Mumbai with an expectation that these would contribute 20 to 25 per cent revenue.

Flyrobe is an online platform which rents out designer apparel and accessories. It currently has over 5,000 products, procured from over 80 designers.

Flyrobe serves customers in Bangalore, Delhi, Hyderabad and Mumbai. Several start-ups that began online have also set up an offline presence. In going online to offline, while the core of business remains online, offline stores act as a sales touch point and a way of brand building. A user sees 300 to 350 products in the store, tries some of them and can make an online order from the store. This also builds the consumer’s trust in the brand that in case they don’t find something in the store, they can go through a wider catalog online and directly make an order.

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