Homegrown denim maker Spykar Lifestyles will launch e-commerce platform spykar.com for its merchandise and expects upto 6 per cent of sales to come from the online segment in financial year 2015-16.

“We are launching our own e-commerce portal… expect to integrate our offline and online presence over the next couple of years,” Sanjay Vakharia, chief operating officer of Spykar Lifestyles said.

The denim maker, which has positioned itself as a “premium fashion wear brand for casual dressing”, has had a long standing association with the youth who “would continue to be the company’s target audience”, he said.

“We have over 4.5 lakh fans on social media, and will use this digital fan base to promote our online venture,” Vakaria said.

The company has 200 offline outlets, and is targetting to open about 50 outlets annually on an average for the next 3 to 4 years. It has about 65 exclusive stores in the pipeline for financial year 2015-16 across the country. The company expects to grow its revenues by over 30 per cent for financial year 2015-16 if its marketing initiatives are “on target” and is looking to clock a revenue “upwards of Rs 250 crore”, he added.