Indian e-commerce major Snapdeal and FICCI Ladies Organization (FLO) have signed an agreement to kick-start the ‘Women Entrepreneurship (WE) in e-commerce’ initiative, according to a statement by FLO.

“India is the fastest growing e-commerce market in the region and we need to further encourage women to foray into this area. This initiative will facilitate the process of women empowerment by providing them a digital platform to promote their businesses,” FICCI secretary general, A Didar Singh said.

The MoU will enable Snapdeal and FLO to work together to educate, enable and empower women entrepreneurs to leverage digital commerce to grow their businesses, the statement said.

“Through this initiative, Snapdeal and FLO will enable digital inclusion for 4,000 women entrepreneurs and artisans, affiliated to FICCI FLO chapters across 15 locations in India,” it said.

The FICCI FLO store will house a rich assortment across diverse product categories and will be available on Snapdeal’s mobile, web and app as well as Snapdeal’s consumer-to-consumer platform – Shopo, the statement added.