E-commerce player ShopClues is promoting the ‘Make in India’ vision by bringing the rich heritage of traditional crafts of Indian minorities into the limelight with IndiMarket, which not only showcases the crafts of India but also brings the real craftsmen of the country into focus.

From royal Rajasthani furnishings to Lucknowi chikan work and dokra craft, it offers consumers a deeply engaging experience of the traditional Indian bazaar, keeping in mind the proposition of choice and value-for-money that ShopClues stands for, the company said in a press release.

With over 500 merchants on board, IndiMarket has included a large variety of items from fashion, footwear, home and kitchen, accessories, sports and other categories from different states of the country.

All merchants at IndiMarket are trained through multiple modes to use the ShopClues interface for uploading their products, pricing, description mapping and quantity updating, shipping and other operational guidance to ensure that they have a smooth seller experience on the e-commerce platform.