Baby care portal FirstCry is set to roll out its same-day delivery across 18 cities at no extra cost. The Valiant Capital and IDG-backed company has roped in logistics player XpressBees to launch the service in metros and tier-2 cities, with an option of nextday delivery for 51 centres.
“We have been working on the project for seven to nine months in order to build a supply chain and a hyper-local delivery model. We aim to tap into the baby care consumables market such as wipes, diapers, bath and skincare – products typically sourced from the neighborhood chemist,” Supam Maheshwari, CEO and founder of FirstCry.com. said.
The orders will be fulfilled from warehouses and stock points of FirstCry, which works on an omnichannel strategy with 100-plus physical stores.
