Bollywood actor Salman Khan has become the latest celebrity to join the e-commerce startup bandwagon as he launched a new e-commerce website called KhanMarketOnline.com, on his 50th birthday recently.

Salman has already been retailing products for his fashion brand ‘Being Human’ through standalone stores, department stores and e-commerce websites.

With KhanMarketOnline.com, the actor has forayed the e-commerce business in a full-fledged way through his company Salman Khan Ventures.