‘ASICS’, Japanese sportswear specialist, will launch sales operations in India through its Indian-based division ASICS India Private Limited, which was established in 2012.
As part of its new international growth strategy of expanding operations in emerging markets, the Indian subsidiary, which till now offered only marketing support and promotional activities for local sales agent, will become a full-fledged sales company.
According to the corporate mid-term plan, ASICS India will accelerate expansion of operations in India, bolstering sales and marketing activities and raising brand image.
Director, ASICS India, Mr. Rajat Khurana said, “Evolution in consumer awareness and rise in the spending trends of an average Indian has fueled the growth of sports brands in India. Hence, this was an appropriate moment to introduce ASICS to the Indian consumers.”
“We offer products with innovative technology and understand the consumers need for running shoes. ASICS has globally offered the best in sports goods and we believe it is perfect timing to ride on this portfolio,” Mr. Khurana said.
About the brand’s new plans for the country, Mr. DaeChul Kim, director, ASICS India, said, “India is a promising market and has a huge potential. We plan to expand our sales network and bolster marketing support for retail shops, in order to establish ASICS’s value and image as a True Sport Performance brand.”
Headquartered in Kobe, Japan, ASICS Corporation designs and manufactures sports apparels and accessories along with running and other athletic footwear.