India’s trusted and renowned socks brand, ‘Rupa Footline’ presents a new range of designer socks that delivers international standard within an affordable price range. The new launch is an attempt by the brand to expand its product portfolio and address the growing needs of the consumers with dexterity.

The new offering consists of colourful patterns and classic designs loaded with comfort features. Developed through meticulous research and the use of high quality yarn, Footline socks are skin friendly, sweat absorbent and provide comfortable elastic grip without sticking out on the skin. Each sock is carefully reinforced at the heel and toe for longer and more comfortable wear.

Though Rupa Footline strives to provide ‘Socks for All’ using superfine yarn for day-long comfort, Ankle Length and Footlet Socks are the show-stoppers of the latest collection. The brand has put a major thrust on developing specialised socks for the kids and teenagers.

“We specially took care of the needs of the kids and adolescents, in terms of usage. The quality yarn, knitting technique and awesome colourful designs are sure to catch the fancy of the little ones,” Rohit Gupta, GM of Rupa Footline said.

The newly launched collection is retailing for Rs.50-150 in Rupa exclusive business outlets and retail outlets located in the different parts of the country.

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