Affordable apparel and lifestyle product retail chain, ‘V-Mart’ is expecting to cross Rs.1,000 crore turnover in the ongoing fiscal due to rise in sales by 25 to 30 per cent.

V-Mart, primarily operate in tier II & tier III cities with the chain of ‘Value Retail’ departmental stores, would continue to add more stores in its existing markets, the company said in a statement.

“We are planning to open more stores all over the country and will cross Rs.1,000-crore turnover in this financial year,” its chairman and managing director Lalit Agarwal has said. In financial year 2015-16, the company had reported a revenue of Rs.809.38 crore.

The retail chain is upgrading its products and services to meet the changing customer needs and has also launched a loyalty programme to retain customers in its fold.

“We are consciously focusing on winning and retaining the customers with unmatched services. Our recently launched, ‘Value Club’ is a vital step in the same direction,” Agarwal said.

The company is presently operating 140 stores spread across 120 cities. Its vendor base is above 1,000 pan-India.

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