A fashion social network platform, ‘Roposo’ has announced the launch of its ‘chat-to-buy’ feature, aiming to alter the paradigm of social commerce in India by combining the best of two worlds. It is a one-place, smart solution to buying on chat, which enables interactions between buyer and sellers.

According to the company, the feature will allow over three million Indian fashion lovers use a generic chat platform to communicate with more than 10,000 brands and small sellers.

“Our platform is especially popular amongst small-scale sellers who prefer using social media channels to sell their products rather than listing themselves on giant e-commerce sites. Our chat-to-buy feature will ease the communication between sellers and buyers and complete the loop of leads, transactions, and engagement by enabling purchases through the platform itself with just a few clicks,” Mayank Bhangadia, CEO of Roposo said.

The chat-to-buy feature is uniquely positioned to cater to the small businesses and an audience which lives and breathes fashion. Visibility to these small sellers is lost on other social networks, where bigger brands with deeper pockets are bidding on the same audience.

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