To strengthen its omni-channel play, retail chain ‘Shoppers Stop’ has inked partnership with Riversand Technologies for Master Data Management Solutions. Under the agreement, Riversand’s MDM Center will create end-to-end value to Shoppers Stop.

A standardised process has to be put in place to get data and digital content from Shoppers Stop’s vendors. Once MDM is deployed, merchandising will be able to quickly grow the portfolio of private and exclusive brands with rich content for every product feature.

MDM Center will also help Shoppers Stop consolidate, view, manage, and govern its loyalty customer data across business formats like Shoppers Stop, Crossword, and Hyper CITY.

Anil Shankar, vice president of Shoppers Stop Ltd. said, “the center was the Master Data Management solution of choice for us. Throughout the rigorous selection process, Riversand was able to clearly demonstrate that they were the ideal one-stop solution: from on boarding data from vendors to providing accurate product information across online, offline, ecommerce, and mobile platforms.”

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