Reliance Trends today announced launch of brand Point Cove in collaboration with Cherokee Global Brands for apparels, accessories and footwear for children in the age group of 2-14.

Point Cove, created by Cherokee Global Brands’ in-house design team, is a California lifestyle brand, which offers colourful and fun-filled products.

About the development, Reliance Trends CEO, Akhilesh Prasad said: “We are extremely impressed with the thought, creativity and professionalism of the Cherokee Global Brands team. Our customers have already begun to embrace Point Cove’s unique, California essence and look forward to working with the entire Cherokee Global Brands team”.

Cherokee Global Brands President Howard Siegel said “We are very excited to jointly introduce, with our partner Reliance Trends, the Point Cove brand in India, while continuing to expand the organic growth of our infrastructure and our expanding portfolio of style-focused lifestyle brands.”

The combination of our efforts with Reliance’s strong sourcing, marketing and retail distribution is a definite formula for success, Siegel said.