DEIEM India, the manufacturer of REX Brand school shoes, today said it has entered into an agreement with Reliance Retail to market its products at the latter’s outlets.
Under the agreement, Rex school shoes & REXGOLA will be sold in Reliance Retail stores in major cities of the country, DEIEM India Pvt Ltd chairman and MD Satvinder Singh Madaan said in a statement.
The Delhi-based company has received the first supply order from Reliance Retail stores. Reliance Retail is the retail business wing of the Reliance Industries.
Madaan further said that DEIEM India expects a big jump in sale of school shoes as a result of tie-up with Reliance Retail.