Style icon and fashion entrepreneur Rebecca Dewan has ventured into mainstream designing by launching her eponymous haute couture label.

The Rebecca Dewan brand impresses upon contemporary couture, classic and chic, but more importantly it stands for complete and independent woman, quality being one of the most important facets.

Extremely experimental with her designs, Dewan believes in promoting regional handicrafts and workmanship from rural parts of India like Banaras, Lucknow, and the appliqué and patchwork of Gujarat, amongst other initiatives.

She effortlessly displays a contemporary edge to high-end ethnic couture, and is constantly reinventing and redefining the fashion boundaries through her designs, especially the silhouettes. Her subtly extravagant style is result of fusion of different fabrics with unconventional embroideries.

The haute couture label targets the less price-sensitive woman, with its own flagship store in Bandra, Mumbai.

-Apparel Talk, Indian Apparel