Lingerie vending machines will be set up at select prime locations allowing for quick and easy purchases with product returns being just a click away.

Radhika Goenka, heiress to the Welspun Group, is set to start her own line of women’s innerwear — Lingerie Shop. It will be officially launched in the second week of May.

The first machine will be installed at a mall and will be gradually available in other parts of the country.

Stocked with pre-packaged lingerie products in multiple styles and sizes, the machines will provide the buyers with an assortment of premium quality innerwear.

“As we are a brand that advocates for unconventionality and uniqueness, the need to make a statement is essential. Our aim is to break the mould in the Indian lingerie market by offering premium bespoke products with a twist,” Goenka, in a statement said.

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