India’s lingerie brand PrettySecrets is planning to have 60 exclusive brand stores by the end of this year. It is also aiming to have 300 physical retail networks via franchise route by 2019.
Prettysecrets has now started considering expansion of its offerings. Karan Behal, Founder and CEO said that the brand will offer Athleisure clothing, yoga wear, and more plus-size products soon.
In addition, the brand will launch new products and is also planning to expand its range of ‘nude’ coloured underwear. It has recently added three different shades of nude. With an aim to boost brand’s distribution network, opening up of fulfilment centres and small offices in both Delhi and Bengaluru is also on the cards.
In view of offering a hassle-free shopping experience to its customers, it has now started opening stores without cash counters. Staffs at these stores are equipped with devices and assist customers to look for product and subsequent billing process. The latest system has been put in place at its 12 stores inaugurated recently.
Further, PrettySecrets is also eyeing to expand its online presence with an aim to achieve 200 per cent growth.
– Apparel and Textile News, Apparel Talk, Indian Apparel
