Global clothing retailer Bebe Stores has recently signed partnership with Bluestar Alliance and it is proving successful as efforts of Bluestar has yielded important extensions for Bebe on a domestic and global scale.
According to the retailer, prospective licensees have evinced more interest since the formation of this joint venture, which now expects to increase the category brand footprint.
The JV will also look to expand Bebe’s presence internationally, with the intent to double the current number of 150 within two years through strategic retail licensing agreements.
Taking advantage of Bebe’s Middle Eastern presence in UAE and Saudi Arabia, the JV will also be focusing on expanding the brand’s retail presence in Central and South America, Europe and Asia/Pacific.
