Alloy Metal International Distribution Technology (AMIDT) group has announced its strategic alliance with the leading French menswear brand Devred 1902. The group will invest 13 million US dollar over a span of three years in setting up stores for Devred 1902 across the Middle East apparel market and in joint development of the brand.

The retail stores would be strategically placed in various Middle Eastern countries where Devred is not present. The brand which specialises in customised tailoring for menswear provides a wide range of comfortable, creative, innovative, sustainable and contemporary menswear fashion across its 325 stores globally. After setting up Devred 1902’s Middle East operations, the group will venture into South Asia and India with their group company I Retail Co.

“Devred 1902 offers us the opportunity not only to set up stores but also act as a development partner in the Middle East. With this strategic tie-up, we will not only offer contemporary range of high-quality menswear but also the development aspect is a value addition for both the partners. Here Devred would share its know-how in tailoring and the secret for long lasting success in bringing the best quality menswear range to the Middle Eastern countries,” Alireza Moghaddam, chairman, AMIDT Group said.

Devred 1902 is a 100-year old and a well renowned French luxury menswear brand with a unique concept of customised tailoring, excellent quality of product and a style that matches all tastes. Its wide range of products cover all aspects of men’s fashion wear which includes t-shirts, trousers, shirts, vests, jackets, suits and accessories like  scarves, shoes and bags.

Apparel and Textile News, Apparel Talk, Indian Apparel