Indo-Fusion label ‘Paislei’ was launched with an aim to fulfill every women’s dream of looking gorgeous. It is a perfect blend of ethnicity and innovation. The brand was created to offer a one-stop fashion solution for women, directors of Ridha Fashions-Delhi, owner of the brand, said.
Now the Company aims to expand retail horizon and production capacity to reach out to the customers across the country. “We wanted to create a brand that represents the ethnicity and value of Indian culture. Based on the actual term ‘Paislei’ which refers to droplet shaped vegetation, we decided to name it Paislei. During the initial year, we were analyzing the garment and textile industry and noticed that there was high potential for growth in the traditional craft sector of India, they said.
Paislei’s products range from casual to party wear to formal office wear. It also produce capes, stoles, suits, designer Kurtis, coats, jackets and dresses. The winter collection consists of special tunics, ponchos and kaftans that start from Rs. 999 to Rs 3990. Other than this, the brand also features a complete range of coats and jackets that range from Rs 1,999 to 4,999.
Paislei has always been for its excellence in design and comfort. Its R&D works towards improving and enhancing the product designs, layouts and quality of material. “Our aim is to convert every women’s dream of dressing up like a Diva into an affordable reality. We have incorporated the latest in technology to achieve fabric superiority. We will soon be including digital print designs based on personalized customer requirement,” Sudesh and Mayank Sabharwal, the directors said.
The brand’s turnover stood at an approximate Rs. 20 crore. “Our goal this time is to achieve an overall turnover of Rs. 30 crore. A major portion of the turnover comes from MBOs. We plan to expand to cover 300 new dealers for achieving our current financial target” the directors said.
About their expansion plans, they said “we have 16 exclusive retail outlets and we are planning to increase the number substantially. We have done adequate sales through high end MBOs like Biglife Ritu Wears and C&M. we are also in the process of collaborating with retails giants like Shoppers Stop, Lifestyle and Globus. The brand is also opening seven new EBOs for higher dealership members”, they added.
