Vivek Gaur believes there are multiple small cities within New Delhi, their people wanting to dress and look as fashionable as the rest on a budget. The CEO of online fashion brand Yepme said that he receives enquirers from potential store franchisees in cities as remote as Bettiah in Bihar and Bulandshahar in Uttar Pradesh as well for stocking the label endorsed by actor Shah Rukh Khan.

At the other end of the spectrum, western wear brand Koovs seeks the attention of urban 20-year-old fashionistas in India, for whom they have a selection designed by a team from Miss Selfridge, a high-street British women’s wear label, and TopShop, to name a few.

As the online shopper in India matures to emerge as a discerning buyer, there is growing opportunity for fashion retailers such as Voonik, Koovs and Yepme to carve out their own niche markets, despite the hegemony of the Flipkart Amazon-Snapdeal trinity.

India’s online fashion market is on its way to becoming the most-shopped digital category by 2020, according to a Google-AT Kearney report, accounting for about 21 billion US dollar of the country’s total e-commerce spending by then

Apparel & Textile News – Apparel Talk, Indian Apparel