American Swan, an online fashion brand has made its products more accessible to customers by tying up with India Post Delivery Service to offer a wider reach to over 20,000 PIN codes across India.
The tie-up with India Post, which has an unparalleled pan-India reach, will enable them to provide customers, easy access to its men’s and women’s apparel, accessories and footwear, CEO Anurag Rajpal said.
“With the size of the e-commerce industry set to grow at breakneck speed, getting India Post on board as a shipping partner makes perfect sense,” Rajpal said.
“Our chief objective behind this initiative is to reach out to as many fashion enthusiasts as possible, across the country with our collection of youthful and affordable products,” he added.
American Swan is an international online fashion and lifestyle brand that combines urban American lifestyle with a quintessential youth-oriented fashion.
India Post is the world’s largest postal service network and due to its expansive serviceable area the last mile delivery to Tier II and Tier III cities has now received a major boost.
American Swan has bagged awards in five diverse categories at the prestigious Asia Retail Congress 2014 being declared the ‘Retail launch site of the year’.The brand has also been adjudged as the emerging ‘E-Retailer of the Year’ at the recently held India Retail Congress Award 2014.