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  • NikeSKIMS Unveils First Collection Honoring The Power Of Women Athletes

Strong and stylish. Competitive and feminine. Confident and obsessive. NikeSKIMS was created for women who are rewriting the definition of an athlete in today’s world. It celebrates the new era of movement — where strength, style, and individuality come together. This is not just apparel; it’s a revolution in activewear, designed for women who demand […]

NikeSKIMS Launches First Women’s Athlete-Inspired Collection
  • The first NikeSKIMS product line delivers what no other brand can: a new aesthetic and system of dress, obsessively crafted for the body — from the studio to the gym and beyond.
  • The debut line spans seven collections and 58 silhouettes, offering more than 10,000 ways to combine a diverse range of looks shaped by an uncompromising attention to detail, style, function and comfort.   
  • These innovations are seen for the first time in NikeSKIMS’ debut film, directed by Janicza Bravo, and campaign photography, from Luis Alberto Rodriguez and Rob Woodcox, that together feature more than 50 athletes, including collegiate stars from USC and UCLA; Nike athletes Jordan Chiles, Romane Dicko, Beatriz Hatz, Chloe Kim, Nelly Korda, Sha’Carri Richardson, Madisen Skinner and Serena Williams; and SKIMS Co-Founder and Chief Creative Officer Kim Kardashian.
  • The collection will be available September 26 at Nike and SKIMS’ websites and select retail locations, including flagship stores from both brands in New York City and Los Angeles.

Strong and stylish. Competitive and feminine. Confident and obsessive.

NikeSKIMS was created for women who are rewriting the definition of an athlete in today’s world. It celebrates the new era of movement — where strength, style, and individuality come together. This is not just apparel; it’s a revolution in activewear, designed for women who demand more from what they wear and how they perform.

Guided by this vision, NikeSKIMS launches its very first apparel collection, meticulously designed to sculpt the body and engineered to perform at every level, without compromise. Drawing on Nike’s unmatched connection to athletes and SKIMS’ problem-solving, solutions-first design philosophy, NikeSKIMS offers what no other brand can — a completely new aesthetic and system of dress that takes women from the studio to the gym and beyond, seamlessly blending performance with lifestyle.

This innovative approach comes to life in NikeSKIMS’ debut campaign, Bodies at Work, a film directed by Janicza Bravo, complemented by striking photography by Luis Alberto Rodriguez and Rob Woodcox. Together, the campaign celebrates more than 50 athletes, including rising collegiate stars from USC and UCLA, Nike icons like Jordan Chiles, Romane Dicko, Beatriz Hatz, Chloe Kim, Nelly Korda, Sha’Carri Richardson, Madisen Skinner, and Serena Williams — joined by SKIMS Co-Founder and Chief Creative Officer Kim Kardashian.

Jordan Chiles, Olympic gymnast and world champion, shares her excitement: “I’m an athlete, but I love fashion too. It’s important for me to express myself, and NikeSKIMS allows me to do that. The product is a game-changer — it moves with me, supports me where I need it most, and makes me feel sleek, comfortable, and completely myself.”

Born from a shared commitment to innovation, inclusivity, and excellence, NikeSKIMS sets a new industry benchmark for activewear, offering seven collections and 58 silhouettes that together create more than 10,000 possible outfit combinations. Each piece is crafted with precision, designed to deliver style, function, and comfort that transition effortlessly from intense training to everyday life.

The NikeSKIMS system of dress is a head-to-toe solution, with flattering lines, sculpting fabrics, and neutral colorways that support and move with the female body. From foundational bras and leggings to seasonal layers and accessories, every piece is meant to help women look, feel, and perform at their very best.

Olympic sprinter Sha’Carri Richardson puts it best: “Wearing NikeSKIMS makes me feel confident and unrestricted. I feel fierce knowing I can look and feel this good while working hard.”

The first NikeSKIMS launch introduces three core collections that will evolve season after season, along with four fresh seasonal collections.

The Matte Collection delivers 21 versatile staples designed with mid-level compression, targeted sculpting, and Nike’s Dri-FIT technology, offering breathable, sweat-wicking performance that transitions from studio to street. “The matte material feels so nice — very soft yet still secure and not restrictive,” says Paralympic medalist Beatriz Hatz. “It makes me feel powerful.”

The Shine Collection provides sleek, supportive, quick-drying pieces ideal for strength training, while the Airy Collection features ultra-light, breathable mesh styles for layering and low-impact activities. “It feels like butter on your skin,” says Serena Williams. “I feel unstoppable when I train in it.”

Seasonal additions include Vintage Seamless, inspired by retro textures and crafted with seamless knitting technology; Matte Tricot, a series of track-inspired layering pieces; semi-sheer Weightless Layers for low-impact workouts; and a bold, oversized Shiny Nylon Pant that adds drama and dimension to any look.

More than a campaign, Bodies at Work is a statement of power and individuality. Jordan Chiles reflects, “This is a reminder that my body — and every woman’s body — is not something to be picked apart or controlled. It’s a force. It’s power. It’s artistry.”

Kim Kardashian echoes this sentiment: “NikeSKIMS celebrates every woman’s strength and power. Our mission is to redefine women’s activewear without compromise — merging performance innovation with style-forward design so women can move confidently and conquer their goals.”

This launch also builds on Nike’s broader mission to inspire women and girls worldwide, offering apparel and footwear that empower them to dream big and achieve more. “NikeSKIMS is a bold evolution of how women experience sport and style,” says Amy Montagne, President of Nike. “Together with SKIMS, we’re delivering what no other brand can — innovation that celebrates and supports women.”

The debut NikeSKIMS collection launches September 26 and will be available online and in select Nike and SKIMS flagship stores in New York City and Los Angeles.

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