Gen Z-focused apparel brand Newme has entered Hyderabad with its largest Indian flagship store and is located in Sarath City Capital Mall and spans across 5,000 sq. feet.
“Hyderabad, we have arrived! Really excited to announce the launch of our biggest store ever in Hyderabad,” Sumit Jasoria, Co-founder of Newme, said in a LinkedIn post.
“5,000 sq. feet of pure fashion magic, designed to fuel your creativity and self-expression. Thank you for making Newme the Gen Z fashion force in India! Let’s keep making magic together,” Jasoria stated
“Never imagined that in less than one year from our first store in Bengaluru we will launch five stores across India in such a short span of time,” he added.
Founded in 2022 by Jasoria, Vinod Naik, Shivam Tripathi and Himanshu Chaudhary, Newme currently targets more than 500 million Gen Z customers in India and Southeast Asia.
“It launches over 500 designs every week and uses technology to optimise its supply chain,” India Retailing reported.
Newme offers a wide variety of women’s clothing, including dresses, jumpsuits, tops, skirts, pants, and accessories.
The store embraces individuality and the ever-changing nature of personal style, encouraging customers to explore and express their evolving identities without judgment.
The online-first brand currently operates a total of five stores across the country, with two located in Bengaluru and one each in Mumbai, Chandigarh and the newest addition in Hyderabad.
