New Balance, the global athletic brand renowned for its premium craftsmanship, innovative footwear, and deep association with running excellence, has further reinforced its presence in India with the launch of a new store at Forum Mall, Kochi. This strategic expansion marks another milestone in the company’s growth journey in the country and complements its existing store at Lulu Mall, Kochi. Together, these two retail destinations showcase New Balance’s commitment to strengthening its presence in Kerala’s commercial and cultural hub while expanding its overall retail footprint across India.
The Forum Mall store has been designed to be far more than a conventional shopping outlet. Created as an authentic and immersive brand experience, the store reflects New Balance’s global philosophy of blending performance, innovation, and lifestyle. Visitors will encounter a curated selection of performance footwear, activewear, and iconic lifestyle products, all of which represent the brand’s heritage craftsmanship and modern design ethos. Every detail, from the layout to the presentation, has been carefully planned to ensure customers can engage with the essence of New Balance beyond simply purchasing products.
To commemorate the launch, New Balance hosted an exclusive in-store showcase at Forum Mall. The event attracted leading influencers, HNIs, and fitness enthusiasts from across Kochi, who were given a first look at the brand’s latest collections. Attendees experienced the fusion of functionality, performance, and style that defines New Balance’s design DNA, reinforcing the store’s role as a premium destination for both athletes and lifestyle-conscious consumers.
Taking the celebration beyond the store, New Balance organized its debut 5K community run in Kochi. Starting and ending at Lulu Mall, the run brought together over 100 participants from diverse backgrounds, ranging from first-time runners taking their initial steps toward fitness to seasoned athletes striving for personal bests. The event highlighted New Balance’s mission of empowering people through sport while also promoting inclusivity and wellness. By encouraging participation from all levels of ability, the run served as a unifying platform that energized the city’s fitness community.
Together, the Forum Mall launch and the 5K run highlighted New Balance’s holistic approach to growth and consumer engagement. While the store provided a premium retail space that reflects innovation and performance, the run energized the broader community, demonstrating the brand’s ability to connect commerce with lifestyle. This dual strategy not only expanded New Balance’s physical presence in Kochi but also reinforced its identity as a brand dedicated to movement, connection, and inspiration.
Speaking about the expansion, Radeshwer Davar, Country Manager, New Balance India, expressed his excitement: “We are proud to bring New Balance to Forum Mall in Kochi, a city that beautifully combines tradition, culture, and a rising passion for health and fitness. The launch of the new store and our first-ever 5K run in Kochi gave us the opportunity to showcase the essence of our design DNA while advancing our vision of building inclusive fitness communities. Over the past year, we have more than doubled our retail presence across India, and this expansion in Kochi is a strong reflection of that momentum. For us, retail growth is not simply about opening new stores—it is about creating experience centers where performance, innovation, and style converge.”
About New Balance Headquartered in Boston, Massachusetts, New Balance has remained independent since its founding in 1906 and continues to pursue its mission of empowering people through sport and craftsmanship to create positive change in communities worldwide. The brand employs 10,000 associates globally and reported worldwide sales of \$7.8 billion in 2024. The company owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more, representing a limited yet iconic portion of its U.S. sales. To learn more, visit [www.newbalance.com]
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