New Balance, the global athletic brand known for its performance heritage and quality craftsmanship, marks a significant milestone in Bengaluru with the launch of three new stores across Indiranagar, HSR & Forum South Bengaluru. These additions strengthen the brand’s footprint in one of India’s most active and fitness-forward cities, reaffirming New Balance’s long-term commitment to the Indian market and its accelerating growth across the country.
With these new locations, New Balance now brings its premium retail experience closer to consumers across key neighbourhoods. Each store offers an immersive environment where performance innovation meets contemporary style, allowing shoppers to explore the latest collections in spaces that reflect the brand’s craftsmanship, technology, and design ethos.
To celebrate this major expansion, New Balance hosted an exclusive in-store event at its new Indiranagar location, bringing people together for an interactive brand showcase. Guests engaged with the newest footwear and apparel collections through curated experiences that highlighted New Balance’s fusion of functionality and style. Extending the momentum beyond retail, New Balance Run Club organized a community 5K run which kicked off and concluded at the Indiranagar store. The run brought together over 200+ participants – from first-time runners to seasoned athletes – united by the brand’s mission to empower people through sport and foster a strong fitness community in the city.
Radeshwer Davar, Country Manager, New Balance India, shared his enthusiasm for the launch, stating: “We are excited to deepen our presence in Bengaluru — with our stores at Brigade Road, Indiranagar, Forum Mall and HSR, anchoring us in a city that embodies innovation, culture, and an unwavering passion for fitness. This weekend’s in-store experience and community run allowed us to bring New Balance’s philosophy to life while reinforcing our commitment to building inclusive fitness communities and we want to thank the people of Bengaluru who turned up in great spirit.
Over the past year, we’ve more than doubled our retail footprint in India, and these 3 new stores are a strong testament to that momentum. For us, it’s not just about expanding retail locations — it’s about creating experiential centres that bring innovation, performance, and style together under one roof.”
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